Why You Need Email Marketing Strategy
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts
Lombardo Selected as AOR
by Horizon Beauty Group
Horizon Beauty Group, the leading global distributor of prestige beauty and fine fragrances, has brought on Lombardo as its creative agency of record, marking a major win for the t
How Global Beauty Brands Can Stay Ahead of Startups
Never before have the leading houses of the beauty industry faced so much competition from so many independent newcomers. The incumbents have the natural advantage of global reach,
Launching a Beauty CBD Brand
CBD (cannabidiol) products are a booming industry, at the moment, and there are no signs of stopping.
9 Tips for Launching a Beauty Brand
To find brand success in the beauty industry, and to launch a successful beauty brand, you need to solve for a problem that many people experience. Here are 9 tips for Launching a
Cosmoprof Trade Show Checklist
Cosmoprof is the leading distributor of salon products in North America, including professional salon color, supplies, and retail products.
Beauty Product Launch in 10 Steps
Successfully launching a new beauty product is a complicated process. Whether it’s your first launch or your 20th, your team must follow the right steps
