Moët Hennessy sought a creative campaign to accelerate purchase via their Moët Imperial vending machines at select luxury hotels and across those properties. Our Moët Artist Series showcased the work of select artists on limited edition mini-bottles, and wrapped the machines to create installations. The campaign targeted a millennial, high-income audience who thrives on markers of success. We took it a step further—with endcap displays in select retail—with limited edition primary and secondary packaging.