WOS was seeking a holiday campaign to be executed across all channels—in-store, windows, social activation and print. The campaign should appeal to people from everywhere in the world. The Lombardo team created a Switzerland winter wonderland that inclusively wished everyone around the world a Happy Holidays. The campaign installation gained over 100k social media mentions, saw a 22% increase of in-store foot traffic and was selected one of the top holiday window displays in NYC.

CAMPAIGN ACTIVATION