Developed by dentists and clinically proven, the White Birch dental whitening system brightens teeth by as much as 6 shades in 14 days. Our task was refreshing the brand and positioning them to compete with market giants like Colgate Optic White while differentiating from newcomers like Hello and Moon. The LOMBARDO team developed fresh packaging around the proprietary white birch charcoal ingredient that makes their whitening products so exceptional. Further, our national awareness and product promotion campaigns marketed the brand as a beauty/lifestyle product, eschewing the typical ways dental brands present themselves.

REBRAND | CAMPAIGN PHOTOGRAPHY/VIDEO | WEBSITE | RETAIL PACKAGING | TRADITIONAL/DIGITAL ADS | SOCIAL MEDIA PLAN