Barclay Butera, renowned for his interior design, called upon us to help launch his debut collection of outdoor furniture. Right away we knew we would need to tell the full story of his shift into Outdoor design. To drive home the impact of Butera creating an outdoor line, we shot a campaign that captured his entire journey—as he designed the collection, selected fabrics, visited the manufacturer, and finally oversaw the placing of the pieces. The storytelling and unique perspectives of the photography captured people’s attention, intrigued a new audience, and showed off the thoughtfulness and tremendous quality of his work. The campaign sparked immense sales and drew national press coverage from major magazines including Architectural Digest and Elle Décor.

BRANDING | CAMPAIGN PHOTOGRAPHY | CGI | TRADITIONAL/DIGITAL ADS