Brand Packaging Recognizes Renee Pilla of LOMBARDO

Proud to be featured in Brand Packaging Magazine

Renee Pilla, Art Director, Lombardo in Palm Beach, FL

New Jersey-born Renee Pilla is a graphic designer with a modern, aesthetic style. Pilla moved to Palm Beach in 2014, and in 2015 she took a job working at LOMBARDO, working on several luxury consumer product branding design and packaging. Currently, Pilla works as a full-time designer, working with companies like Budweiser, Castelle, Fendi, Iceland Spring Water and the soon-to-be-released ILIV Nutrition. Renee has a unique design style and way of bringing fresh air into packaging rebranding projects. She has taken the lead on ILIV Nutrition’s full rebrand and has been recognized widely for her style.

ABOUT LOMBARDO:

LOMBARDO is a full service Advertising, Branding & Consulting firm headquartered in West Palm Beach, FL with offices in LA and NYC. LOMBARDO specializes in luxury consumer brand products primarily in the health and beauty, food and beverage and technology sectors.

We are Creatively Focused and Results Driven. Our executive team brings big agency skills, discipline and experience to one of the few remaining mid-size agencies in the US. At Lombardo, you’ll find hard workers and creative thinkers, no matter what department we are in. We know that the only way to satisfy a client is by always doing what’s right for the Brand and client ROI.

Here at LOMBARDO, we push the boundaries of creativity every day. Our mission is to build smart businesses—driven by innovation and design—that deliver powerful brands, services and experiences to a highly selective audience.

While every challenge is different, in most cases we are engaged to help our clients across these key areas.

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.

Long gone are the days of a handful of Madison Avenue firms controlling the advertising world. Shopping for an advertising agency is no longer done in smoke-consumed boardrooms and martini bars. With the advances of technology and the introduction of digital methods, the advertising world has changed drastically since the 1960s. Thousands of wildly different agencies exist—from 10-men experimental shops in Brooklyn to enormous traditional firms with a global reach, and everything in between. Terms like “experiential marketing” or “social media” that were relatively unknown a decade ago—much less five decades ago—are now crucial considerations. Of course, ideas are still the foundation of creative work, but other key factors play a role in forming a valuable relationship between a company and its advertising agency.

The 8 Principles of Luxury Brand Marketing

Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.

Here are the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.

However, one needs to acknowledge that the degree of significance of these elements may vary from brand-to-brand and market-to-market.

1. Performance
Performance refers to the delivery of superior experience of a luxury brand at two levels – first, at a product level and, second, at an experiential level.

Marketing Luxury Products To The High-End Consumer

The first step is to understand that in the so-called luxury market, there are three possible strategies, which which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage a brand, the difference is pivotal. In fact, if you decide to implement a fashion or a premium strategy, the classical marketing styles works pretty well. But if you decide to implement a luxury strategy, you need to reconsider all the aspects of your marketing management.

Racy Ads Banned while Reality Trash Soars

It’s confusing to me why the new Tom Ford ad featuring Cara Delevingne is being banned in cities across the UK for being too “racy” while reality TV stars like Kim Kardashian can pose nude balancing a champagne bottle on her her most famous asset is acceptable and “breaking the internet”.

The campaign image, which shows the model reclining naked in a bath, was criticized as being “inappropriate” and “degrading to women”, resulting in the ruling by the Advertising Standards Authority. Complaints were received after a huge billboard featuring the ad appeared on Brick Lane in East London. Critics originally demanded that the images be banned entirely, but the ASA disagreed,

Lombardo Summer Internship 2015

We are agents of positive change. We believe that brands have not only the opportunity, but also the obligation to make people’s lives better and to make the world a better place.

We’re looking for driven and innovative students to join us this summer in the following departments: creatives, designers, copy-writing and social media.

We believe this is the path to the greatest prosperity for all. Change is inevitable. Let’s make it matter.

To apply, send us your portfolio/resume and cover letter specifying why you should be apart of the LOMBARDO team.

APPLICATION DEADLINE: 4/22 | PROGRAM: 6/01 – 8/14

Top Mistakes Marketers Make When Rebranding

Most marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers. To gear your next rebrand for success, sidestep these all-too-common mistakes:

Clinging to history.
Rebranding well means staying relevant. Assumptions made when the brand was established may no longer hold true. Analyze changes in target markets when exploring opportunities for brand expansion, repositioning and revitalization.

Thinking the brand is the logo, stationery or corporate colors.
Brands encompass everything from customer perception and experience to quality, look and feel, customer care, retail and web environments, the tone and voice of communications, and more.

Top Mistakes Marketers Make When Rebranding

Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others tend to cry over spilled milk.. To gear your next rebrand for success, sidestep these all-too-common mistakes:

1. Hanging on to history.
Rebranding well means staying relevant. Assumptions made when the brand was established may no longer hold true. Analyze changes in target markets when exploring opportunities for brand expansion, repositioning and revitalization.

2. Thinking the brand is the logo, stationery or corporate colors.
Brands encompass everything from customer perception and experience to quality, look and feel, customer care, retail and web environments, the tone and voice of communications, and more.


Complimentary Brand Evaluation

BRAND EVALUATION

Instagram
Follow Us On Twitter
Thanksgiving lunch with the best team ever! We are thankful and blessed. #lombardo #agencylife #productionlife https://t.co/2skTq4IJoZ
Views like this make 6am call times not so bad! #luxurymarketing #lombardo https://t.co/O5QRQtC77D
When your shooting and your mouth is watering. #toughday #foodies #agencylife #lombardo @ OLIV PIT
When Bruno Mars stops by the office with all his ladies. #happyhollowennie https://t.co/sDqPuvsvIM
Beauty packaging.