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Premium Iceland Pure Spring water is from a natural source located in a protected area in a nature reserve called “Heiðmörk” near Reykjavik. In order to prevent unauthorized entry the spring water sources are fenced off in a 1.5 million square meter security zone. Reykjavik Water Works, which has been operating in this area since the early twentieth century to secure supplies of cold water to Reykjavik City, is responsible for all quality measures and control of the area.