WATCHES OF SWITZERLAND
To promote the launch of an innovative exposition merging the worlds of sneakers and watches without the use of images depicting the 30 brands being curated.
The Lombardo team created sleek neon line illustrations of watches and sneakers for a campaign that conveyed the passion and enthusiasm obsessive collectors and connoisseurs have for limited edition timepieces and sneakers.
The Sneakertime campaign spanning video, email, print, social, web, and in-store activation, successfully drew a fresh audience of culture seekers to the Watches of Switzerland SOHO flagship location.
Visitation to the location rose 40% for the month of the exhibit.