Kate Sommerville

Ouidad Curl Confidence

STRATEGY
PACKAGING
MARKETING

THE CHALLENGE
Begun as a line of products for women with curly hair, Ouidad wanted to bridge into products for all hair, and all women.

THE IDEA
We streamlined and more closely defined their messaging, and created new packaging that celebrated bouncy beautiful curls. We then launched the new offerings Direct To Consumer.

THE RESULT
The work resulted in big sales numbers that broke them into Mass sales channels such as Target and Sephora.

Hair Product Branding, Advertising and Design Agency
ouidad Hair Product Branding, Advertising and Design Agency
ouidad Hair Product Branding, Advertising and Design Agency
Beauty Marketing Agency
Hair Product Branding, Advertising and Design Agency
Hair Product Branding, Advertising and Design Agency
Hair Product Branding, Advertising and Design Agency
Creatively Driven, Results Focused
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