THE LULU FACE COMPANY

LULU FACE CO

BRANDING
PHOTOGRAPHY
MARKETING
PACKAGING

THE CHALLENGE

LULU sought a brand refresh to bring greater exposure to its custom-blended cosmetics and update their look as their growth—and the growth of custom beauty—expands.

THE IDEA

LULU brings bespoke beauty to every woman. So we created a primary mark signifying their leading role as The Face Company, plus a secondary icon that captures the elegance of the brand and its symbolic reflecting of a woman’s beauty.

THE RESULT

From there, we addressed the need for a fresher, contemporary look across all Design, Photography, Social, and Web—setting LULU up for far-reaching growth as they reach a broadening market. As coronavirus has detered people from traditional makeup counter product testing, LULU’s service connects individuals not only with product matching, it connects them with custom mixed-by-hand cosmetics that let your natural radiance shine.

The Lulu Face Co Beauty Rebrand
LULU Face Company Rebrand Beauty Marketing
Beauty Rebranding Marketing Makeup and Skincare
LULU Face Company Rebrand Beauty Marketing
LULU Face Company Rebrand Beauty Marketing
LULU Face Company Rebrand Beauty Marketing
Beauty Rebranding Marketing Makeup and Skincare
Beauty Rebranding Marketing Makeup and Skincare
Beauty branding and packaging design
Beauty Packaging Design Agency
Luxury Beauty Branding & Advertising Agency
Luxury Beauty Branding & Advertising Agency
Creatively Driven, Results Focused
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