Jurlique Skincare

Jurlique Skincare


STRATEGY
MARKETING

THE CHALLENGE
As a skin care line, the brand had yet to find a foothold in the beauty space, and needed a push.

THE IDEA
The Lombardo team positioned Jurlique as a spa brand through a series of long and short direct-to-consumer work, giving them wide exposure at a relatively low cost.

THE RESULT
Sales instantly rose, and the brand’s new position effectively took root, and today you will likely encounter Jurlique in the spas of leading hotels throughout the world.

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