Duck Deli Meats & Cheeses
Family-owned Cheney Brothers, the leading Southeast food distributor, sought to develop a private label brand of deli meats, salads and more—to provide their customers with premium products at a competitive price.
We developed Duck Deli to communicate the exclusive brand’s characteristics of premier quality, classic recipes, and wholesome Southern hospitality. The work entailed complete branding from the ground up, packaging, photography, labels, truck wraps, trade show design, and print advertising.
With the initial name of Duck Head, the brand took off right away. When sued by Boar’s Head, it brought a host of free publicity that helped further introduce the brand, which then pivoted to the name Duck Deli. It has continued to be a hit with regional stores and their customers.