RETAIL POP DESIGN
Blinc is the only luxury brand to exclusively focus on lids, lashes and brows. The original tube technology mascara coats and encases eyelashes as opposed to painting over them like conventional formulas. The Lombardo team helped launch the brand and bring them to national retailers like Sephora.
We designed a suite of detailed packaging reflective of the brand’s innovation and sophisticated aesthetic.
We carried the branding throughout all marketing channels, designing and creating in-store display and POP, and developing a leading-edge e-comm site. The #1 selling mascara brand at Sephora, blinc has grown into an international company, appearing on the Inc. 5,000 list of America’s fastest-growing companies nine years in a row.