THE CHALLENGE
Introduce the UK jewelry brand Bee Goddess to the U.S. market.

THE IDEA
The Lombardo team leveraged the brand’s celebrity following in a digital campaign that utilized purchased images of several high-profile celebrities wearing the jewelry.

THE RESULT
• The images led to earned media, social sharing, and a successful U.S. launch.
• Celebrities continue to lead the brand’s cult following, with fans including Madonna, Kate Winslet, Ellie Goulding, and Reese Witherspoon.