The Value of Brand Consistency
Building and properly managing brand equity and brand consistency have become a priority for companies of all sizes, in all types of industries,
Importance of Great Product Packaging
Whether you’re getting ready to create packaging for a product you’re selling, or you’re considering changing
Food & Beverage Packaging Design
You may make one of the tastiest foods available at the grocery store, but if your food & beverage packaging design
Marketing to HNWI
Marketing to HNWI is different. A good deal of ink has been spilled quoting and interpreting this famous remark of F. Scott Fitzgerald.
6 Reasons You Need Social Media
Social media has but engrossed every person in the western hemisphere. Businesses and brands are not excluded.
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
How to Choose an Advertising Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative. Here is the full rundown
Shake Weight Viral Storm
Few products have ever made as much of a splash as the Shake Weight, a dumbbell-like product that debuted in 2009.
