The Internet of Things (IoT) is the extension of internet connectivity into a physical and everyday object. Embedded with electronics, internet connectivity, and other forms of hardware.
Their devices can communicate and interact with each other over the internet and can be remotely monitored and controlled. Think of the IoT like the way that your printer speaks to your computer.
As more and more devices become compatible with new technology and more and more electronics are integrated with the internet, the ability to leverage these items for marketing increases.
When it comes to the number of connected devices, which form the basis of the IoT, the current count of technology within the IoT is somewhere between Gartner´s estimated 6.4 billion (which doesn’t include smartphones, tablets, and computers) and IHS’s estimate of 17.7 billion (with all such devices added).
IHS forecasts for 2019 an installed base of 20.4 billion devices (and more than 30 billion in 2020). In 2019, more than ever, marketers will be able taking advantage of the “smartness movement:“ From smart cities to smart things like sensors, clothes, beacons, etc.
Bridging New Technology
While the IoT creates a bridge between new technology and older objects, it also creates a ripple effect that molds new technology. The broad adoption of the IoT will also drive a platform as a service (PaaS) (PaaS) utilization. Gartner forecasts that by 2020 more than 50 percent of all new applications developed on PaaS will be IoT-centric.