Budweiser Packaging Redesign

Budweiser Packaging Rebrand

Budweiser packaging has been synonymous with Americana. Therefore, the legacy brand had decided to make a bold move.

“As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect. —The Metamorphosis, Franz Kafka

It’s morning in America, folks. And as America awoke this morning, it found itself transformed into the king of beers. Today, Budweiser packaging announced that starting May 23rd they will henceforth be referred to as America. With that, our nation has.

E Pluribus Unum. Where there were once two brands. There is now one. If you think about it, the union between brand America and brand Budweiser could not be more perfect. Both are iconic. They both are red, white and blue. Also, both have moved their manufacturing bases overseas. And both can get you bombed. #Twinning.

This bud really is for you, America.

Photo courtesy of Entrepreneur.




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