Artificial Intelligence marketing is not science fiction (any longer). Today AI technologies – such as deep learning, language processing, causal reasoning,
Here are some thoughts on the marketing organization of the future, and the borderless organization that you should strive for.
In an era of ever-increasing consumer freedom and consumer co-creation, the democratization of media, interactive experiences, fast speed
Omnichannel marketing, i.e., the ability to offer a continuous brand experience across shopping formats and devices,
Although this should have been ingrained in every marketer´s DNA for years, however, with all the data, tech, and buzzwords flying around
It should not come as a surprise that for many brands, the individual trust levels are low.