The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion
The biggest marketing challenges this year will be to stay calm, focused, and to be obsessed with the only one that matters: Your customer!
Social Influencer Marketing Trends Here to Stay and as influencer marketing continues to grow with 84 percent of marketers reporting that
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Budweiser packaging has been synonymous with Americana. Therefore, the legacy brand had decided to make a bold move.
And here are five tips to use it better. The platform announced that it now reaches half a billion users with over 300 million of them using it daily
It seems like a simple statement; Brand Strategy Comes Before Any Marketing, yet few follow this simple rule.
Successfully launching a new beauty product is a complicated process. Whether it’s your first launch or your 20th, your team must follow the right steps
Change is inevitable. From clothing to cars, to gadgets, every brand one day faces the big question, “Are we still relevant?”. Even the legacy brands
Holiday Advertising Prep: What Marketers Should Be Doing Now for their Holiday Retail Marketing