Social media has but engrossed every person in the western hemisphere. Businesses and brands are not excluded.
You may think that Social Media is a fad, and to some extent, you may be correct. However, there will always be an online community and they will always have purchasing power. Your business needs social media, and here are six reasons why.
SOCIAL MEDIA MARKETING COMPLIMENTS, EXTENDS AND ENHANCES YOUR EXISTING MARKETING EFFORTS.
Social media should never be your only marketing initiative. For brands with many marketing resources, traditional marketing is not getting replaced anytime soon by social media. But such conventional marketing elements as advertising, email, trade shows, and events, and PR can all be enhanced by integrating social media by sharing and communicating with vast networks. Intuitively, social media can open new markets and niches that might not otherwise be available. Finally, social media significantly enhances search authority and corresponding website traffic (the subject of our next reason)
SOCIAL MEDIA MARKETING CAN SIGNIFICANTLY IMPROVE SEARCH AUTHORITY.
Search engines reward effective social media marketing in several ways. YouTube videos and blog posts both rank incredibly high for a given keyword. Social posts on Facebook, Google+, and Twitter rank high for a brief period after posting, reinforcing that ongoing social posts are required. When blogs and social networks link from a website, search authority improves. Next, social sharing and bookmarking tools and counters build authority. Blogs are particularly potent with robust meta-coding, the building of indexed pages with each blog post, and back-link building opportunities via bookmarking, social sharing, interlinking, and blogroll reciprocal links. Social media marketing is essential to search engine optimization (SEO)
SOCIAL MEDIA CAN BE MORE MEASURABLE THAN TRADITIONAL MARKETING.
The Big 5 social media networks each offer metrics and dashboards (Twitter via HootSuite). Even more compelling are website and blog analytics that can identify traffic, registrations, and e-commerce sales. Social monitoring services like Radian6 identify topic and brand mentions across social media networks and blogs. Finally, social networks continue to improve metrics and measurability while adding marketing features.
SOCIAL MEDIA MARKETING CAN BE MORE COST EFFICIENT THAN TRADITIONAL MARKETING.
There is no question that social media marketing costs less to implement than such traditional marketing as advertising, trade shows, direct mail, and more. Indeed, the networks and platforms are free to use. What’s more, in many categories, small-budget brands can compete and even win against larger competitors. Social media marketing may be the only opportunity for a level playing field. That said, implementing effective social media marketing is tremendously time and personnel consuming and may require the assistance of agencies, like MMP.
BEYOND MARKETING, SOCIAL MEDIA CAN SUPPORT OTHER CRITICAL BUSINESS FUNCTIONS SUCH AS CUSTOMER SERVICE, RECRUITMENT, AND MORE.
Companies and brands that master social media use it to support real business needs. Think about YouTube videos demonstrating installation and maintenance procedures, reducing customer service calls, and increasing customer satisfaction. Indeed, recruitment and human resources have stakes in maintaining a presence on the Internet.
SOCIAL MEDIA MARKETING IS BUILDING A HUGE BODY OF EVIDENCE AND CASE STUDY EXAMPLES.
Social media marketing has matured and is no more extensive experimentation. As mentioned at the beginning of this blog, top marketing associations focus a good portion of programming and content on the subject. Just a few years ago, only early adopters offered social media marketing case studies. Today, every business type and size has remarkable successes with social media marketing.
What Social Networks Are Right For Your Business?
Generally speaking, the BIG 5 networks (Facebook, Twitter, YouTube, Google+, and LinkedIn) are an excellent place to start for businesses looking to enter the social media world. However, consider that some may not work for the company, and there are other niche-specific networks (over 189 social networks) that may be perfect for your business. And most importantly, don’t spread yourself too thin by only committing to what you can handle. The school of thought, “everybody is doing it” does not apply here. An empty or abandoned profile can be worse than not having one at all. The number one question to ask when determining whether or not a social network is right for you, ask yourself:
“Are my customers there?”
If your customers or prospective customers aren’t there, achieving your goals will be nearly impossible. Determine the demographics of a social network to aid you in your decision-making process.