We have officially reached the halfway mark for the year, which means it is time to start thinking about your holiday marketing plan. If you believe that it is too early to start strategizing your plan for the holidays, then you are in the right place because time is not on your side.
You’re Right on Time
Summertime may seem too early to starting planning for the holidays. However, that notion is quite to the contrary. Frankly, you are a little late. As it happens, most brands start thinking about their holiday marketing plan in May. Getting everything sorted during the summertime is the only time that you have to do so. Once summer is over, Halloween comes up quickly and the rest of the holidays all follow suit in what feels like a matter of weeks.
You will need to get all of your ducks in a row so that you can hit the ground running once November hits. Whether you like it or not, the first parts of your holiday marketing plan will start in October because that is when the winter holidays hit the retail world.
You will need to have your budget together to start any real planning. Your budget should be dependent on the metrics that you utilize as a KPI (key performance indicator) for your company. To meet your target number of new customers, you will need to make sure that you have increased the allocated amount for new impressions (CPM) the cost per thousand visitors who see your ad).
You should base your campaign goals on the revenue goals that you have for the holidays. If the first half of your year has been slow, you might want to increase your budget. You will also want to set a more aggressive goal to meet the yearly quota during this end of the year push. Tangible goals that provide real business impact should lead the charge for your holiday campaigns.
If you have one product that you want to use to meet your sales goals this holiday season, then you need to market that product like there is no tomorrow. Do not be coy with advertising such a product that will allow you to meet your goals. Along with a particular product that can make your holiday season fruitful, dynamic and creative ad placements will be critical to your holiday season success. With dynamic advertisement personalization, you can take your ads to the next level by showcasing products that are tailored to the different browsing behaviors of the consumers you are targeting.
Creativity is Key
The creative that you develop for your holiday plan is another vital aspect of the whole end of the year strategy. You won’t get far without on-brand creative that is tailored to your consumers for this specific time of year. The originality is what introduces prospective customers to your brand, and your products are going to be vital to this success. However, you don’t need to go too far. Remember that this is an end-of-year marketing push. There is no need to re-invent the wheel. Utilizing festive imagery that ties your campaigns into the broader holiday season will do fine for your creative. Making substantial edits to already developed creative can be a successful move. The placement of the original is where your intense focus should be for your holiday marketing.
Comprehensive retargeting, prospecting and an email marketing plan are vital for the circulation of your holiday advertising strategy. Ensuring that you reach all of your customers through web, mobile, and social is another critical component to your overall success this holiday season. What’s more, you don’t need a large marketing team to get all of these campaigns up and running on the right platforms. You will be able to reach a large number of people across multiple platforms directly through studied strategies that can be implemented by a small, but dedicated team.
Once you have taken care of your holiday marketing plan, make sure that you stay on track. The summertime is time for strategy. Once we reach October 31st, be ready to begin running your ads the next day. If you have followed all of your other benchmarks, then you will see success in your margins this holiday season.