Brand Packaging Recognizes Renee Pilla of LOMBARDO

Proud to be featured in Brand Packaging Magazine

Renee Pilla, Art Director, Lombardo in Palm Beach, FL

New Jersey-born Renee Pilla is a graphic designer with a modern, aesthetic style. Pilla moved to Palm Beach in 2014, and in 2015 she took a job working at LOMBARDO, working on several luxury consumer product branding design and packaging. Currently, Pilla works as a full-time designer, working with companies like Budweiser, Castelle, Fendi, Iceland Spring Water and the soon-to-be-released ILIV Nutrition. Renee has a unique design style and way of bringing fresh air into packaging rebranding projects. She has taken the lead on ILIV Nutrition’s full rebrand and has been recognized widely for her style.

ABOUT LOMBARDO:

LOMBARDO is a full service Advertising, Branding & Consulting firm headquartered in West Palm Beach, FL with offices in LA and NYC. LOMBARDO specializes in luxury consumer brand products primarily in the health and beauty, food and beverage and technology sectors.

We are Creatively Focused and Results Driven. Our executive team brings big agency skills, discipline and experience to one of the few remaining mid-size agencies in the US. At Lombardo, you’ll find hard workers and creative thinkers, no matter what department we are in. We know that the only way to satisfy a client is by always doing what’s right for the Brand and client ROI.

Here at LOMBARDO, we push the boundaries of creativity every day. Our mission is to build smart businesses—driven by innovation and design—that deliver powerful brands, services and experiences to a highly selective audience.

While every challenge is different, in most cases we are engaged to help our clients across these key areas.

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.

Long gone are the days of a handful of Madison Avenue firms controlling the advertising world. Shopping for an advertising agency is no longer done in smoke-consumed boardrooms and martini bars. With the advances of technology and the introduction of digital methods, the advertising world has changed drastically since the 1960s. Thousands of wildly different agencies exist—from 10-men experimental shops in Brooklyn to enormous traditional firms with a global reach, and everything in between. Terms like “experiential marketing” or “social media” that were relatively unknown a decade ago—much less five decades ago—are now crucial considerations. Of course, ideas are still the foundation of creative work, but other key factors play a role in forming a valuable relationship between a company and its advertising agency.

Food Packaging Nutritional Label Changes Coming

Nutrition Facts labels play a key role in helping people make informed choices about their food. Whether your food comes in a box or a can, a Nutrition Facts label provides a quick and easy way to get important information about the food inside.1

The good news is the Food and Drug Administration, or FDA, has recently announced it will be updating the labels to help ensure you’re getting even more information to help you make healthy food choices.

Budweiser Packaging Rebrand

“As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.” —The Metamorphosis, Franz Kafka

It’s morning in America, folks. And as America awoke this morning, it found itself transformed into the king of beers. Today, Budweiser announced that starting May 23rd they will henceforth be referred to as America. With that, our nation has manifested its destiny.

E pluribus unum. Where there were once two brands. There is now one. If you think about it, the union between brand America and brand Budweiser could not be more perfect. Both are iconic. Both are red, white and blue. Both have moved their manufacturing bases overseas. And both can get you bombed. #Twinning.

This bud really is for you, America.

Photo courtesy of Entrepreneur.


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