Food Packaging Nutritional Label Changes Coming

Nutrition Facts labels play a key role in helping people make informed choices about their food. Whether your food comes in a box or a can, a Nutrition Facts label provides a quick and easy way to get important information about the food inside.1

The good news is the Food and Drug Administration, or FDA, has recently announced it will be updating the labels to help ensure you’re getting even more information to help you make healthy food choices.

Budweiser Packaging Rebrand

“As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.” —The Metamorphosis, Franz Kafka

It’s morning in America, folks. And as America awoke this morning, it found itself transformed into the king of beers. Today, Budweiser announced that starting May 23rd they will henceforth be referred to as America. With that, our nation has manifested its destiny.

E pluribus unum. Where there were once two brands. There is now one. If you think about it, the union between brand America and brand Budweiser could not be more perfect. Both are iconic. Both are red, white and blue. Both have moved their manufacturing bases overseas. And both can get you bombed. #Twinning.

This bud really is for you, America.

Photo courtesy of Entrepreneur.

Launching a New Food Product

1. Standardize Recipe and Taste Research
Get honest feedback from un-biased folks, not just the people that love you. Consistency matters; saying a pinch or dash isn’t going to work once you get your nutrition analysis done. So measure it out and determine if your dash is a teaspoon or tablespoon. And be consistent with each batch. Why is this important? You might be required to sign an affidavit prior to the retailer’s approval that indicates you are making the product’s recipe submitted without making any modifications.

2. Get FDA Nutrition Facts Panels, Ingredient and Allergen Statements
All retailers will require you to provide an FDA compliant nutrition fact panel so their customers have visibility of the nutrition content of your product. Be sure that your nutrition facts panel meets FDA requirements. Click here for the FDA’s Food Labeling Guide

3. Understand FDA Regulations for Nutritional Claims on Food Labels
There are specifications mandated by the FDA for claims such as: low-sodium, low-fat, fat-free…know the specifications if you plan on using them. The FDA takes these regulations very seriously and will enforce them if the claims are misused. Knowing what can be claimed could help defined target market and branding direction.

Importance of Great Product Packaging

Whether you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product, you may be wondering if the appearance of a product’s package is important. Many product providers may think that the product and its performance is more important than what the packaging looks like, but the product packaging can play a role in the success or failure of the sales of the product.

Function

The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. Most products have some form of packaging. For example, soups must have a container and package while apples may have packaging for transport but not to sell the product from the produce department of the local grocery store.

Food & Beverage Packaging Design

You may make one of the tastiest foods available at the grocery store, but if your food and beverage packaging design does not attract consumers it’s not helping your marketing efforts. While some businesses only see packaging as the outer wrap that protects the food inside, it is actually one of your most important marketing tools. A well-designed wrapper helps draw attention to your product, especially important when it is sitting on a shelf with lots of competing products.

Design Process

As you start the design process, take a careful look at your target market. Your buyers need to feel your packaging fits their expectations, so you should know what those expectations are and plan your approach accordingly. Your packaging needs to adhere to your brand’s look and feel, or buyers may feel a disconnect when they see your products on the shelves. Look at your competitor’s products to identify ways for your labels, packaging and container shape to look different, so your brand stands out in a crowded display.


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