LOMBARDO Named Top Web Design Firm

LOMBARDO is proud to be recognized for the 5th consecutive year as one of the Top Web Development Firms in South Florida. Thank you South Florida Business Journal for the acknowledgment.

2017 Luxury Brand Marketing Trends

1. Constantly Raise the Bar of Customer Experience 

Although this should have been ingrained in every marketer´s DNA for years, however, with all the data, tech, and buzzwords flying around, one of the biggest marketing challenges of 2017 will be to stay calm, focused, and to be obsessed with the only one that matters: Your customer!

How to identify her, to reach her, to engage her, to make her purchase, to have her stay loyal, to make her to recommend you, and to have her even re-purchase more of your products in the future? There is a certain risk that (marketing) managers – more than ever – get confused and fall into the trap of mixing up data-driven insights with a real customer-centric business philosophy. Whilst data will be an extremely crucial element of marketing in 2017 and beyond, it’s quite a challenge to filter out valuable information from the enormous volume of data available.

Therefore successful companies and brands don´t worship the data gods for the sake of it; instead they have a comprehensive and deeply rooted digital transformation strategy in place which is flanked by a crystal clear marketing action plan. Enhanced and lived by every employee of the organization and not only by a chief digital officer who very often is floating around the company in search for a home base.

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.

Long gone are the days of a handful of Madison Avenue firms controlling the advertising world. Shopping for an advertising agency is no longer done in smoke-consumed boardrooms and martini bars. With the advances of technology and the introduction of digital methods, the advertising world has changed drastically since the 1960s. Thousands of wildly different agencies exist—from 10-men experimental shops in Brooklyn to enormous traditional firms with a global reach, and everything in between. Terms like “experiential marketing” or “social media” that were relatively unknown a decade ago—much less five decades ago—are now crucial considerations. Of course, ideas are still the foundation of creative work, but other key factors play a role in forming a valuable relationship between a company and its advertising agency.

The 8 Principles of Luxury Brand Marketing

Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.

Here are the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.

However, one needs to acknowledge that the degree of significance of these elements may vary from brand-to-brand and market-to-market.

1. Performance
Performance refers to the delivery of superior experience of a luxury brand at two levels – first, at a product level and, second, at an experiential level.

Food Packaging Nutritional Label Changes Coming

Nutrition Facts labels play a key role in helping people make informed choices about their food. Whether your food comes in a box or a can, a Nutrition Facts label provides a quick and easy way to get important information about the food inside.1

The good news is the Food and Drug Administration, or FDA, has recently announced it will be updating the labels to help ensure you’re getting even more information to help you make healthy food choices.

What Pokemon Go Could Mean for Brands

No doubt Pokemon Go has become an instant phenomenon. The revolutionary free-to-play augmented reality mobile game developed by Niantic has completely taken over the app market on iPhone and Android platforms. Released less than a week ago, users are spending more time in the game than on Facebook, Snapchat, Instagram and WhatsApp.

Marketing Luxury Products To The High-End Consumer

The first step is to understand that in the so-called luxury market, there are three possible strategies, which which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage a brand, the difference is pivotal. In fact, if you decide to implement a fashion or a premium strategy, the classical marketing styles works pretty well. But if you decide to implement a luxury strategy, you need to reconsider all the aspects of your marketing management.

Lombardo Agency Rebrands Luxury Furniture Company, Castelle

During the upcoming Casual Preview Market, Castelle will launch its corporate-wide rebranding to include all marketing literature, advertising and showroom signage. The rebranding efforts will coincide with the introduction of an unprecedented number of new collections to the Castelle handcrafted luxury furnishings brand.

During the Casual Preview Market in Chicago, July 12 – 14, the Castelle showroom will unveil the new logotype in signage as well as within marketing literature. New advertising creative incorporating the Castelle logotype, brand statement and product photography also will debut in July 2016 trade publications.

Budweiser Packaging Rebrand

“As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.” —The Metamorphosis, Franz Kafka

It’s morning in America, folks. And as America awoke this morning, it found itself transformed into the king of beers. Today, Budweiser announced that starting May 23rd they will henceforth be referred to as America. With that, our nation has manifested its destiny.

E pluribus unum. Where there were once two brands. There is now one. If you think about it, the union between brand America and brand Budweiser could not be more perfect. Both are iconic. Both are red, white and blue. Both have moved their manufacturing bases overseas. And both can get you bombed. #Twinning.

This bud really is for you, America.

Photo courtesy of Entrepreneur.

Instagram, Still as Influential as Ever

And here are 5 tips to use it better.

The platform announcing that it now reaches half a billion users with over 300 million of them using it daily, it’s clear that no matter how hooked we are on other mediums like Snapchat, Instagram isn’t going anywhere. While there’s been a notable surge in video streaming devotees of late, it hasn’t ‘replaced’ Instagram as such – it’s just part of a wider strategy to reach your audience.

Instagram has evolved past being a place to share pre-party selfies and envious food snaps. Behind the perfectly filtered photos, there are thriving businesses using the social media tool to increase their reach and nail their business goals. Here, these social-savvy Instagrammers debunk some strategy myths about how to stand out in the creative online crowd, one image at a time.


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